The Dropshipping campaign is one of the biggest I've worked on at Volusion. One of the biggest issues that I faced is that dropshipping is not a very exciting subject. I was given pretty much free rein to come up with the look for the campaign so I decided fun and colorful illustrations were the way to go. The illustrations are stylized and have a line-icon sort of look to them. This campaign was quite successful and even won an award in 2015.
There were several key pieces that were designed and then additional promotional pieces for each of those. The first project I did for the campaign was the ebook. We worked with Doba to create the ebook content and then I designed two different ways for it to be read: a landing page and a downloadable PDF.
On the landing page, the reader can flip through the different chapters either through navigation on the left or by clicking "Next chapter" at the bottom of each page. Additionally, the chapters are contained in a frame within the page so it doesn't reload each time you move to a new chapter.
The viewer can also choose to download a PDF version of the ebook through links at the top and bottom of the page.
Dropshipping Landing Page
Dropshipping eBook PDF
In addition to the eBook, Volusion hosted a webinar with their partners at Doba to explain dropshipping in more depth. I created promotional images for the webinar as well as the landing page for webinar registration, viewing and after the live viewing, the page is available for reviewing.
Webinar Landing Page
The final piece of the campaign was to create and promote an infographic to further delve into what dropshipping could do for a person's business.
I was given a fair amount of content but it took quite a lot of work to whittle it down to the bite-sized pieces of information that are needed in an infographic. I continued the general icon-style illustration theme but added little characters to guide the reader through the graphic. Those characters are also present in the ads used to promoted the infographic which appeared in a blog post.
Dropshipping Promotional Ads
Over two dozen ads were created to promote the various aspects of the campaign but they fall into three categories: the ebook launch, the webinar, the infographic. The images below represent each category and all of the ad sizes and shapes are variants on those below.