In 2013, Whole Foods Market partnered with Bat Conservation International during the month of October. We collected donations at the register to raise money to support education programs, protecting endangered species and funding research.
From a design standpoint, I was really excited to get to do an infograph about these misunderstood creatures. The graphic was shared in the stores and through social media. At the time, it became one of the most popular social media posts in all of Whole Foods' channels with 94 "likes" and 438 shares on Facebook alone. That was pretty darn cool.
As part of their product solutions email nurture, our team decided one of the assets we would provide would be an infographic. The goal is to visually explain the different data solutions Frontier Business has to offer their customers. The secondary message of collaboration is a piece of the business challenge nurture that is a precursor to the solutions series. So the overall message is: "Our data solutions help you work together better."
For this, and the other solutions infographic (equipment), I chose to utilize isometric icons of the hardware needed for the various services. These are more dynamic than flat or line icons, which makes them more interesting to look at but also underlies the increase in productivity and movement Frontier's services would give to the customer.
To break up the technilogical imagery a bit, I also included a little bit of fun with two coworkers high-fiving at the end. This drives home the importance of collaboration but also allows for a bit of levity at the end of the infographic.
This is the second infographic in the product solutions series. It focuses on the different types of equipment that Frontier Business offers for lease or purchase.
Again, isometric devices were used for a more dynamic feel and a wide, subtle line winds down through the graphic to lead the viewer all the way through. I also inserted a few people icons to inject a bit of humanity in and pops of Frontier red also lead the viewers's eye down.
The client was quite please with both solutions infographics and they will be deployed soon with the rest of the nurture assets.
This was the final piece of a large campaign to promote Volusion's guide to dropshipping.
I was given a fair amount of content but it took quite a lot of work to whittle it down to the bite-sized pieces of information that are needed in an infographic. I continued the general icon-style illustration theme used throughout the campaign but added characters to guide the reader through the graphic. Those characters are also present in the ads used to promoted the infographic which appeared in this blog post.
To say the Thunderbolt 3 cable technology is complicated is an understatement. You would think "It's just a cable! It can't be that complicated to convey the information, can it?" It can and it is. Thunderbolt 3 cables are also USB-C cables but they can't always be used interchangeably. To complicate things further, there are two different speeds and three different cable lengths but the speed is the only way to differentiate them.
The industry refers to them as "active" and "passive" cables but for various reasons, those terms are not customer-facing. So I had the task of explaining the differences between the cable while not having and actual name to call them. The upside is, I now know a LOT about Thunderbolt 3 cables.
The infographic was then followed by landing pages on both the manufacturer site (OWCdigital.com) and retail site (MacSales.com).