2016 was our second annual MacSales.com Video Contest in which we invite customers to create a video that could be used as a MacSales.com advertisement. The grand prize was a fantastic video editing suite and the runner up prize was also quite spectacular. My job was to create a campaign that would entice users to create a fantastic video for us while also promoting the MacSales.com brand.
One of the major features of the campaign was the landing page which would be updated throughout the various phases of the campaign. It started with a call to entries, a reminder that entries were due soon, and several phases of voting for the winner of the contest. Our users picked the top ten favorites and we had a panel of expert judges to pick the winner and the runner-up.