The redesign of OWCdigital.com started before I joined the project. Certain decisions and some level of sitemapping had already happened but I was brought on to expand the sitemap, help the developer with the CMS and solve some usability issues.
One of the main issues was that the site was really difficult to update. A new CMS was going to solve that but we wanted to take it a step further by setting up modules with which to build the pages from. After several whiteboarding sessions, I started wireframing some of the main pages as well as the necessary modules.
We ended up with 13 modules, which served as the framework for all the product and landing pages that needed to be built. Certain pages, like "about" and "environmental" still required one-off coding because the information was unique and they served as showcases for OWC.
After the modules were built, the developer worked on those special pages and I was able to build some of the product pages through the CMS.
The homepage is one of the least-modularized pages in the site, but we still managed to use the product card modules to feature new and special products in the second section. The whole page does a great job of telling the story of OWC and elevating the brand, from the beautifully shot video in the hero, to the product features, and the airy collaboration photo in the middle. The imbedded Twitter feed near the end, is designed to increase social engagement and serve as an news/update section.
This page also includes a video in the hero but this one focuses on the history and mission of OWC. It's an inspiring video and I still get a little excited when I watch it. I wanted to continue that feeling throughout the rest of the page so I focused on photography. The leadership photos give the name and title of the person on hover and the company history section includes a drone-shot of one of the wind turbines at OWC's Illinois campus. The company has a focus on environmental stewardship and has acquired several accolades and reached some impressive sustainability goals over the years.