To say the Thunderbolt 3 cable technology is complicated is an understatement. You would think "It's just a cable! It can't be that complicated to convey the information, can it?" It can and it is. Thunderbolt 3 cables are also USB-C cables but they can't always be used interchangeably. To complicate things further, there are two different speeds and three different cable lengths but the speed is the only way to differentiate them.
The industry refers to them as "active" and "passive" cables but for various reasons, those terms are not customer-facing. So I had the task of explaining the differences between the cable while not having and actual name to call them. The upside is, I now know a LOT about Thunderbolt 3 cables.
The infographic was then followed by landing pages on both the manufacturer site (OWCdigital.com) and retail site (MacSales.com).
The design of the OWC page reflects some updated branding while the MacSales.com page in done in the current style, though a brand update of the site is pending.