At most Whole Foods Market store openings, there are a variety of food venues that need a paper menu designed. These were always exciting projects for me because it gave me the opportunity to design something really clean and organized. Sometimes I had a few weeks to work on them and sometimes I had a few hours.
When I had a longer amount of time, I enjoyed doing something completely new that referenced the bar and store design but also stood on it's own. This was the case with the bar and pizza menus for our store in Colleyville, TX. There were actually three menus relating to the special Napoletana Pizza venue: a menu for the pizza venue itself that included all the specialty pizzas and the option to craft your own, a bar menu that included the specialty pizzas and wine selections, and a craft-your-own-pizza order form that was filled out in the bar by the customer and sent to the kitchen.
There were times when I didn't find out a menu was needed until the day before the store opens. Yay! In those cases, I used a template from a previous opening and adapted it for the new store's look and feel. Such was the case for the store in Lafayette, LA. The fonts and color were based on both the brand standards for Whole Foods Market and that specific store.
The first set of menus that I completely overhauled from an array of previous openings were the menus for the Champions store in Houston, TX. The colors referenced the store designs but the fonts were all taken from Whole Foods brand standards. I set these up to be flexible as I know menu items would change at that store and I could also use the layout as a base for other stores.